Executives within the automotive industry have unique challenges today. As the industry continues to globalize rapidly, manufacturers must balance increasing levels of product and business complexity with the imperative to leverage the internet to engage with customers more directly in the sales and service process. Versata’s automotive solutions and experience enable OEMs to effectively manage the scale and complexity of the critical relationship between the Product, the Dealer, and the Customer.
Rules, rules, and more rules
The Product-Dealer-Customer relationship is governed by a set of business rules – the challenge is managing the size and scale of these rules while executing them in a logical and compelling manner to dealers and customers.
Product rules – what features and options can be built for a vehicle, what can be ordered in what global markets.
Dealer rules – what vehicles can individual dealers order, at what wholesale price and with what incentive programs.
Customer rules – what vehicles are available to customers, where are they located, how much do they cost, and how will the dealer communicate.
Versata solutions and services are designed to help OEMs effectively manage the transaction and information flow within this environment.
- Create accurate, compatible rules that represent the true business intent.
- Manage the interactions between business rules and processes.
- Execute the business rules in real time transactions with customer and dealers.
Versata Automotive Solutions
Automotive Retail
Versata’s Automotive Retail website solution is a comprehensive offering of technology and best in class services that delivers turnkey interactive marketing solutions for OEMs and their dealers. Versata’s offering provides OEMs a highly cost-effective, customized, outsourced solution for the development and operation of interactive lead generation business. Versata couples industry leading software tools for product configuration, pricing, inventory location and lead processing with design and delivery processes perfected through eight years of continuous development of industry leading automotive websites for 10+ Automotive brands.
Variable Marketing Management
With new vehicle sales incentives running at record levels, automakers are now searching for
ways to maximize the effectiveness of their incentive programs. As the complexity and importance
of these programs has increased, the need for technology to better manage the end-to-end process has
also grown. Versata’s Variable Marketing Management (VMM) product suite enables OEMs to manage the
entire process of creating and administering complex vehicle incentive programs. The VMM platform, with
its powerful authoring and communication capabilities, reduces costs by ensuring that incentive programs
are executed efficiently and effectively.
Order Management
Increasing product proliferation and more demanding consumers have put the order
management process in the critical path to success, as getting the right mix of cars on
the right lots at the right time is the difference between high margins and huge losses for both
OEMs and dealers. Versata has leveraged its experience in the automotive retail and product offer
management domains to create highly scalable, 100% accurate order processing capability. The solution
combines powerful order rule authoring tools with real-time order processing engines and is based on
Versata’s patent pending order data representations.
Product Offer Management
Versata’s Product Offer Management™ (POM) provides Automotive OEMs with an accurate,
consistent master for the development, communication and analysis of all product offering data.
The solution provides powerful data visualization and consistency checking tools, built on top of
highly scalable data structures. This ensures complete data synchronization throughout the organization,
which improves product development efficiency, product quality and decision-making.
Ford turned to Versata when they wanted a solution for managing their product definition globally. Today Ford masters data for many vehicle programs worldwide. Not just for a few vehicles being produced in one market, but for scores vehicles each being sold in dozens of markets around the globe.
